The upstream oil and gas industry has, historically, been at the forefront of technology and product development, when it comes to downhole technology, 3D seismic, and almost any technology having to do with oil and gas recovery. However, we, the industry, arrived late to the party of eCommerce. When we joined the growing movement in the mid-to-late 1990s, we did so only in the procurement process, while dot-com start-ups already had made millionaires, and the crest of the wave was close to breaking on the shoreline.
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