Leverage people and data to prosper in lean times

As painful as they seem, downturns can be opportunities. During booms, leasing and acquisition costs soar. Actually, there are better odds of finding a good deal in a down market than in a hotly competitive one. But, you need to know which properties are the most undervalued. Integrated earth science, reservoir properties and dynamics are essential to determining which acreage offers the most upside. Leveraging people. In tough times, it is important to keep employees energized and engaged. People with time on their hands tend to worry. If they are fully engaged in a data analysis project, people are less likely to obsess over the implications of an economic downturn.

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