Editorial Comment ///

Solving the personnel shortage. The lack of skilled personnel is one of the largest issues facing the industry, and consequently, generates much discussion. Solutions generally presented are, "we must actively recruit new graduates and encourage staff to stay within the industry," or "we must change the perception of what professional engineering is all about." These are good words, but according to Lorne Gifford, who works as an offshore field development manager, interest in engineering as a profession continues its unfortunate downward spiral. "Its public perception is still plagued by association with photocopier repairmen and auto mechanics, and young people see the oil business as a dirty, sunset industry that is destroying our planet."

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