Gulf Publishing Company: Growing during the days of gushers ///

The era of 1916–38 was one of great destruction and high creativity. When Gulf Publishing Company (GPC) was established in 1916, the war to end all wars was wreaking havoc in Europe. Then came the Great Depression, caused by the Wall Street crash of 1929. Out of this physical and financial destruction, emerged a series of creative impulses. Big Band and Jazz music ruled the day. Women were liberated from corsets and full-length dresses by Flappers in high society, and there was the extravagance of the Roaring 20s. Throughout this period, the oil industry grew from the days of wildcatting and great gushers to an industry governed by equipment standards, proration and conservation.

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