Editorial Comment ///

Recent news stories describe two commendable decisions reached by oil giant BP. The first will have little impact on the company’s day-to-day operations, and thus, might be considered more of a PR ploy; however, the other could have significant repercussions. In deference to the Lakota family, who consider it sacrilegious to use the name Crazy Horse outside of a spiritual context, BP has renamed its Gulf of Mexico field Thunder Horse. While this may be exactly the right thing to do in terms of principled, corporate responsibility, one must wonder why, with the untold hundreds of establishments, products and places named for the famed Oglala Sioux war chief, that the family focused on BP.

Log in to view this article.

Not yet a subscriber?  Get started now for immediate access to this content and more.



Already a subscriber but don’t have an online account? Contact our customer service.