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Talisman Energy targets kids with "Friendly Fracosaurus" gas coloring book

“Hello, my name is Talisman Terry, your friendly Fracosaurus. I am here to teach you about a clean energy source called Natural Gas.”

In an effort to target children in the unconventional gas debate, Calgary’s Talisman Energy has released a coloring book starring the company’s new spokesman, Talisman Terry. The Fracosaurus narrates the production cycle of unconventional gas, presenting a utopian picture of the fuel source that has galvanized communities around the world concerned over threats to water and health from gas drilling.

Following Talisman Terry, children are simplistically introduced to the complex issues of unconventional drilling, pipeline construction and land reclamation. Presented in before, during and after drilling images, the gas drilling process is introduced as a gentle engagement with a natural environment. Post-drilling, a fountain-like rainbow appears in the distance and an eagle soars over an innocuous-looking wellhead.

07/19/2011

 

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